Creating an Experience with Audio and Video Architecture

Every business wants to create an experience for its customers and employees. Audio and Video Architecture is the art of capturing the emotional power of media and putting it to work for your business.

Working directly with architects, contractors and end users, Pridham Electronics partners with many of the biggest names in professional audio and video to develop and design commercial sound systems and video presentation systems. Our video and audio acoustic designs bring sound and image quality, cost effectiveness and aesthetics together to deliver the highest quality system at a comfortable price point.

You can rely on Pridham Electronics for complete project management, as well as equipment sales and service.

Overhead Music

What does your business sound like?

Why Business Music?

Music makes perceived wait times shorter.
Music keeps conversations quiet, while covering distracting sounds.
Music increases employees alertness and reduces stress, boredom & fatigue.
Music reinforces your brand and works with other marketing elements.

Why Muzak?

Over 70 formats of music produce unique experiences for any business, from a small corner market to a Wall St. Financial Institution.
Music is carefully screened for controversial content and language.
Management control of music even remotely.
Deliverable via satellite, internet or physical media.

We create experiences with audio architecture. Our art is to capture the emotional power of music and put it to work for our client's businesses. Muzak screens out controversial content, selecting demographically appropriate material to match the image and mood of your business and customers. Contact us to learn more about how audio architecture can enhance your image.

Overhead Messages

Reach your customer when it counts!

Why Brandcasting works

Shoppers make 60% of their buying decisions after they enter a store.
In-store messages reach your target audience at the Point of Sale.
Messages educate customers on new services, hours, product lines or locations.

How our Voice set-up and support works

Access and manage messages online.
Choose and customize messages from pre-written scripts or utilize our professional scriptwriting team.
Choose your music and voice styles.
Opt for timely reminders to update your messages.

Muzak's Voice In Store advertising solutions provide an opportunity to speak directly to visiting customers and put your brand voice to work. Blended seamlessly with the right Music, your in store marketing messages will inform your customers, support your promotions and help you sell more.

Our in store audio message campaigns are especially effective for convenience store owners, turning pay-at-the-pump drivers into loyal customers who love to shop inside. If youíre looking for a creative way to boost sales and enhance your level of service, Voice In Store is the answer. It's in store audio advertising at its best at the point of sale!

Music & Messages On-Hold

When it comes to your telephone customers being on hold, silence is not golden!

Your Challenge:

7 out of 10 callers are placed on hold
60% of callers hang up
35% never call back

Your Opportunity:

88% of callers prefer messages or music to silence
16.2% of callers make a purchase based on the messages they hear
Messages reduce hang-ups by 50%

At some point, your callers will be put on hold. When you put them on "silent hold", they may wonder if they have been cut off or feel that they are being ignored. Music and messages on hold keep callers entertained, reduce perceived wait time, highlight special promotions and increase sales.