Music & Messages On-Hold

When it comes to your telephone customers being on hold, silence is not golden!

Your Challenge:

7 out of 10 callers are placed on hold
60% of callers hang up
35% never call back

Your Opportunity:

88% of callers prefer messages or music to silence
16.2% of callers make a purchase based on the messages they hear
Messages reduce hang-ups by 50%

At some point, your callers will be put on hold. When you put them on "silent hold", they may wonder if they have been cut off or feel that they are being ignored. Music and messages on hold keep callers entertained, reduce perceived wait time, highlight special promotions and increase sales.